ART DIRECTION & DESIGN_ADVERTISING CAMPAIGN
COPY | KARAS LAMB
MCDAVID’S SPORTS RECOVERY GEAR
McDavid Inc. designs and markets sports medicine, sports protection, and performance apparel for active people and athletes.
THE CHALLENGE |
McDavid sports caters generally to active sports athletes. However, the everyday recreational player is unaware of the various products and services they offer.
INSIGHT |
The most important consumer is the senior sports enthusiast in need of serious recovery gear. Coming off the bench has never been easier than it is with McDavid’s state of the art athletic support.
SOLUTION |
A new marketing campaign was created to cater to the sports star sidelined by life; the senior athlete. With OOH marketing we want to motivate seniors and create awareness of this missing clientele.
ACTIVATIONS |
Trading cards of professional athletes' parents that use McDavid’s Sports Recovery Gear.
McDAVID’S STRESS BALLS | For the recovering athlete.